How to make culture tangible? A reflection after an energetic session organised by Leon van der Loo of Möbius. Let me start with thanking Leon for the invite to join the third Operational Excellence community session. The set-up realizes the aspiration of DynamicValueChain.com. Möbius aims to exchange experiences, knowledge and answer key questions with a group of peer leaders in Operations and Supply Chain.
They apply a practice sharing concept where participants have the opportunity to learn from each other and to have a sounding board to talk about their challenges. This edition, Marcel Broecks of Aspen Pharma shared his story, a very insightful learning session covering the pharma industry.
So what did we discuss in a small forum of 10, all different industries and backgrounds. The key question was how to make culture tangible?
My three personal reflections where as follows:
One – a confirmation that OPEX alone will not bring the required culture change to reach the stretched ambitions. That operational excellence will only bring us so far, but not as empirically proven beyond the 10% improvements. Off course, operational excellence helps and is a good thing to do. It helps in framing the mental model of our communities. Apply practices in a structured manner and creates a culture for improvements. However communities can lose themselves in achieving only a short term $ value outcome. Where the aim is to create a culture of continuous improvements. Meaning trial and errors, not guaranteed $ value delivery as then it becomes non sustainable from a reshaping the culture point of view. We need to be ok that small initiatives and even the bigger ones need to be tested and if not feasible stopped. That brings me to the second learning.
Two – we need to ruthlessly prioritise on initiatives that we feel we can link to the overarching strategy. What I’m going to say will feel like a no brainer, but is happening quite a lot in most of our organisations. Let’s stop working the 30 odd initiatives that we never really get over the finish line. These time consuming and organisational energy drainers give a false sense of purpose and reason for existence. Let’s focus on a view Big Game changers instead and act fast, Set the big hairy goal, with a nearly unrealistic time frame to deliver in. People almost need to think you are crazy, this truly forces people to leave their comfort zones to start acting differently! This directly creates an harmonised goal, where there is no time for politics. From there build and bank the first proof points and maintain speed and therewith buy-in in the journey. In addition to the 4 big hairy goals, drive smaller bottom up initiatives as those create 80% of the aspired culture change, by trial and error! Culture change takes time but will come with positive results, by showing and building further on right behaviours that support the set ambition. This brings me to the third confirmation.
Three – we need to set no more then three to maximum four foundational behaviours that directly correlate to set ambition and the 4 big hairy initiatives. Why Three? People can’t seem to act to 8 or so behavioural imperatives. Next to that, as to point two, it forces you to prioritise on which behaviours truly matter for getting the cultural transformation and ambition realisation going. Finally, stick for quite some time to these three behaviours, up to the moment that you see them in practise at all levels of the organisation.
These three practices will help making culture tangible, as always it starts with how leaders show up and act their way into the future.
Closing off, I ‘d like to thank Leon and most importantly Marcel for sharing his story and for sparking my curiosity and the urge to contribute through sharing personal insights. I hope they added some value to the discussion. Great Initiative of Möbius.